Effective Date: 1 November 2022

Fivalo respects your privacy and rights:

Exercise Your Privacy

Table of Contents

  1. Privacy at Fivalo
  2. Sources of Personal Information
  3. Personal Information We Collect
  4. Our Use of Personal Information
  5. Our Sharing of Personal Information
  6. Transfer of Personal Information Between Countries
  7. Security and Retention
  8. Children’s Privacy
  9. OAuth and Third-Party Websites
  10. Cookies and Interest-Based Advertising
  11. Your Privacy Rights
  12. Contact Details
  13. Changes to Our Privacy Notice
  14. Privacy at Fivalo : 

Fivalo respects your privacy; this Privacy Notice describes our current privacy practices concerning the collection and use of your personal information and your choices concerning our use and collection. This statement applies to personal information we obtain from and about individuals interacting with any Fivalo websites, mobile applications, social media sites or other digital properties (collectively, the “Site” unless otherwise noted), and products and services; however, it does not apply to job applicants or employees. Capitalised terms not defined in this Privacy Notice are defined in the Terms of Use on our Site.

  1. By using our Site or sharing your personal information with us, you accept the privacy practices described in this Privacy Notice.
  2. Sources of Personal Information : 

As you interact with Fivalo, we may collect personal information about you from the following sources:

  1. 1 Directly from you, such as:
  • by filling in forms, including those on our Site
  • when you carry out transactions with us
  • when you communicate with us (including by email and SMS)
  • when you use our products and services
  • if you make a warranty claim regarding our products
  • if you report a problem with our products or services
  • 2 From technology when you visit our Site.
    2.3 From third parties or public sources, such as:
  • Dealers and resellers
  • Service providers
  • Data brokers/resellers of data
  • Business partners
  • Advertising networks
  • Social media platforms and networks
  • Public websites, government entities that maintain public records, or personal information that you submit to a public forum
  • We may combine personal information that we receive from the sources described in this Privacy Notice, including third-party sources and public sources, and use or disclose it for the purposes described below.

3 . Personal Information We Collect : 

The personal information we collect from you varies, depending on the way you use our Site or interact with us. The personal information may include:
3.1 Identifiers, such as name, shipping/billing address, telephone number, email address, IP address; business title and contact details; browser type and language; operating system; domain server; type of computer or device; and other information about the device you use to access our Site.
3.2 Customer record/ financial information, such as social security number, bank account or credit card number, payment application identifiers, or other information needed for payments from you or to you.
3.3 Commercial information, including records of products or services purchased, obtained or considered; marketing preferences; customer feedback; and information regarding your Smart Furnishing preferences (e.g. desk height) or other purchasing or consuming histories or tendencies.
3.4 Internet or other electronic network activity information, including, but not limited to, browsing history, search history and personal information regarding your interaction with our Site or advertisements.
3.5 Geolocation data from GPS, Wi-Fi and/or cellular technology in your device to determine your location and your distance from a showroom, store or dealer that displays our products or services.
3.6 Audio, video or other electronic information, such as recording calls made to our customer service centres or content that you provide.
3.7 Professional or employment-related information, and other demographic information.
3.8 Inferences drawn from any of the personal information above as used to create a profile about our customers.

  1. Our Use of Personal Information :

 We use the personal information identified above for the following business purposes:

  • 4.1 For our internal business purposes, such as maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing and performing analytics. The legal basis for processing is Fivalo’s legitimate interest in conducting its business and as necessary for performing our contracts with you.
    4.2 Internal research, development and product improvement. The legal basis for processing is Fivalo’s legitimate interest in conducting its business.
    4.3 Verifying or maintaining the quality or safety of a service or product and to improve, upgrade or enhance the service or product. The legal basis for processing is Fivalo’s legitimate interest in conducting its business.
    4.4 Short-term transient use, such as customisation of ads shown as part of the same interaction. The legal basis for processing is Fivalo’s legitimate interest in conducting its business.
    4.5 Auditing related to a current interaction with the consumer and concurrent transactions. The legal basis for processing is Fivalo’s legitimate interest in conducting its business.
    4.6 For legal, safety and security reasons. The legal basis for processing is Fivalo’s legitimate interest in conducting its business, as necessary for compliance with Fivalo’s legal obligations and as necessary for performing or enforcing our contracts.
    4.7 For marketing or advertising, including contests and sweepstakes. The legal basis for processing is Fivalo’s legitimate interest in conducting its business.
    4.8 For services of third parties that you authorise. The legal basis for processing is your consent.
    We may also use de-identified or aggregated data for additional purposes.
  1. Our Sharing of Personal Information : 

We may share personal information collected about you with the following entities or in the following situations:
5.1 Affiliated Companies. We may share some or all of your personal information to our parent companies, subsidiaries and affiliates within Fivalo.
5.2 Service Providers. We may share your personal information with service providers to perform functions and services on our behalf, to deliver our products or services, and/or to conduct our business, such as product delivery services, payment processors, data hosting and storage providers, customer service, marketing, and data analytics service providers.
5.3 Authorised Dealers. We may share your personal information with authorised dealers for sales, leasing and customer service purposes, as well as lead generation and for the dealers’ own marketing purposes.
5.4 Professional Advisors. We may share your personal information with authorised dealers for sales, leasing and customer service purposes, as well as lead generation and for the dealers’ own marketing purposes.
5.5 With Third Parties Regarding Corporate Changes. We might buy or sell businesses or assets. In the event of a corporate sale, merger, reorganisation, sale of assets, dissolution or similar event, the personal information we collect may be part of the transferred assets.
5.6 For Legal, Safety and Security Reasons. We may disclose personal information to others (including law enforcement, public authorities and regulatory bodies) if we are required to do so by law, or whenever we believe that disclosing such information is necessary or advisable to protect and defend our rights, property, or the safety of us or others. Note that we may be required to disclose an individual’s personal information in response to a lawful request by public authorities (such as a court order), including to meet national security or law enforcement requirements. We may also disclose your personal information to detect and/or resolve any fraud or security concerns.
5.7 With Select Partner and Digital Advertising Networks for Targeted Marketing. We may share personal information that we hold about you with non-affiliated third parties (select partners and digital advertising networks) for marketing of similar products or services.
5.8 Consent. We may share personal information that we hold about you with your consent or at your direction with non-affiliated third parties.
California laws indicate that organisations should disclose whether certain categories of information are collected, “sold” or transferred for an organisation’s “business purpose” (as those terms are defined under California law).Please note that because this list is comprehensive it may refer to types of information that we share about people other than yourself.

  1. Transfer of Information Between Countries : 

Fivalo is a global enterprise based in the United Kingdom, with operations in countries around the world. Authorised Fivalo personnel and third parties acting on our behalf may access, use and process personal information collected from you in a country that is different from yours, and which may have different, including less stringent, data protection laws.

  • Fivalo has implemented global privacy practices for processing personal information to ensure the personal information is protected under various data protection laws, including the applicable data protection laws under which the personal information was collected. Fivalo transfers personal information between the countries in which we operate in accordance with the standards and conditions of applicable data protection laws, including standards and conditions related to security, processing and acceptable transfer mechanisms.
  1. Security and Retention : 

We use reasonable physical, technical and administrative security measures to protect the confidentiality and security of your personal information. However, since the internet is not a 100% secure environment and no security system or measures are impenetrable, we cannot guarantee the security of any information you transmit to us. We strongly advise you not to communicate any confidential information through email to us or otherwise through our Site.
We retain personal information only for as long as necessary to fulfil the stated purposes for which the personal information was collected or otherwise processed and thereafter only for legitimate purposes or legal requirements.

  1. Children’s Privacy : 

Our Site is not directed or targeted towards, nor intended for use by, persons under the age of 16. If you are not at least 16 years of age, do not access, use or register on our Site. We do not knowingly collect, use, share or sell personal information from persons under age 16. If you believe we have done so in error, please notify us and we will terminate and delete your account and account information.

  1. OAuth and Third-Party Websites
  • 9.1 Standard Open Authorization and Similar Technology (“OAuth”)
    With your permission, in addition to the uses of or access to your personal information discussed in this Privacy Notice, third-party applications and services may access your personal information using OAuth if you choose to log in to our Site using your log-in information from those third-party applications. We may also use OAuth to allow us to share personal information about you that is stored by us without sharing your security credentials.
    9.2 Third-Party Websites
    We are not responsible for the practices employed by third-party websites or services linked to or from our Site, including the information or content contained in such websites or services, and this Privacy Notice does not apply to them. Privacy notices on such linked websites may be different from our Privacy Notice. Your browsing and interaction with any third-party website or service, including those that have a link on our Site, are subject to that third party’s own rules and privacy notices. You access such linked websites at your own risk. You should always read the privacy notice of a linked website before disclosing any of your personal information on such website.

  1. Cookies and Interest-Based Advertising : 

We use cookies, web beacons, widgets and other automatic data collection and tracking technologies (collectively, the “Cookies”) to receive and store certain types of information whenever you interact with our Site through your computer or mobile device. Cookies are small text files stored on your device when you access most websites on the internet or open certain emails. Cookies allow a website to remember information about you, such as your user preferences, unique identifiers and other information. More specifically, we use cookies to personalise your experience when you visit our Site, uniquely identify your computer for security purposes and enable us and our third-party service providers to serve ads on our behalf across the internet.
We and our vendors, and our other third parties, engage in interest-based advertising to deliver advertisements and personalised content that we and other advertisers believe will be of interest to you. Third-party vendors will be responsible for their own use of personal information collected through the cookies.
Advertisements may be delivered to you based on your online or mobile behaviour (on our Site and on third-party websites), your search activity, your responses to one of our advertisements or communications, the pages you visit, your general geographic location or other information. These ads may appear on our Site or on third-party websites. The vendors with whom we work to help us conduct interest-based advertising may be members of self-regulatory associations such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). For any Site directed at persons located in the European Union, we may work with vendors who are members of the European Digital Advertising Alliance (eDAA). Visit the links provided to exercise choice with respect to interest-based advertising or click on the AboutAds icon on a Fivalo advertisement and follow the instructions on how to opt out.
If you change computers, devices or browsers; use multiple computers, devices or browsers; or delete your cookies, you may need to repeat this process for each computer, device or browser. Opting out of interest-based advertising will not opt you out of all advertising, but rather only interest-based advertising from Fivalo or its agents or representatives.
You may also see advertisements for third parties on our Site or other websites or properties, based on your visits to, and activities on, our Site and other websites or properties.
Visit each Fivalo brand website to view the respective Cookie List in their Cookie Notice and learn more about how to update your cookie settings.

  1. Your Privacy Rights : You may also opt out of marketing via our Privacy Rights Portal.
    11.1 Right to Opt Out of Marketing
    Promotional Emails.You may opt out of receiving certain future email communications from us by clicking on the unsubscribe link at the bottom of emails you receive from us. We will use commercially reasonable efforts to process such requests in a timely manner. You cannot opt out of receiving transactional emails or communications related to your account with us.
    Promotional Mailings.You may opt out of physical mail marketing and catalogues by completing the catalogue opt-out form on each of the Fivalo brand websites. We will use commercially reasonable efforts to process such requests in a timely manner.
    If you receive a text message from us that contains promotional information, you can opt out of receiving future text messages by replying “STOP”.
    You may also opt out of marketing via our Privacy Rights Portal.
    11.2 Right to Opt Out of Sale/Do Not Sell
    We may disclose the personal information identified in Section 3 above to third parties for their targeted marketing purposes and to enhance your experience on our Site. All customers have the right to opt out of the sale of their personal information via the Privacy Rights Portal.
    To opt out of online activity tracking and data sharing through cookies, you can opt out of each cookie category (except Strictly Necessary Cookies) by clicking on the “Cookie Settings” button in the Cookie Notice found at the bottom of each Fivalo brand website.
    11.3 Right to Delete/Erasure
    All customers have the right to request that we delete personal information about you that we have collected from you, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes. You may exercise your rights via the Privacy Rights Portal.
    11.4 Right to Know
    All customers have the right to request that we disclose personal information that we have about you. You can request that we provide you with the categories of personal information we have collected in the twelve (12) months preceding your request, at a minimum, and for each category: the categories of sources from which the personal information was collected; the business or commercial purpose for which we collected the personal information; the categories of third parties to whom we sold or disclosed the category of personal information for a business purpose; and the business or commercial purpose for which we sold or disclosed the category of personal information. You can also request that we provide the specific pieces of personal information that we have about you. You may exercise your rights via the Privacy Rights Portal.
    11.5 Right to Data Portability
    All customers have the right to obtain a copy of their personal information in a readily usable format. You may exercise your rights via the Privacy Rights Portal.
    11.6 Right to Change/Rectify
    All customers have the right to request a change to the personal information that we have about you. ou can access and update most of your account information on our Site by logging in to your account. You may also reach out to us via the Privacy Rights Portal.
    11.7 Right to Restrict/Object
    In certain circumstances, you may have the right to restrict or object to the processing of your personal information. You may exercise your rights via the Privacy Rights Portal.
    11.8 Verification
    We may seek certain personal information to verify your identity that may include email address, mailing address and government-issued identification. We may use third-party verification companies to help us verify your identity. If you are submitting a request on behalf of a household, we will need to verify each member of the household in the manner set forth in this Section.
    11.9 Use of Authorised Agent
    If you are making any of the requests above through an authorised agent, we will request written authorisation from you and will seek to verify your identity in the manners stated above (depending on the request type), or we will accept a legal Power of Attorney to the authorised agent. To make a request using an authorised agent contact privacy@Fivalo.com.
    11.10 Timing of Response
    We will respond to Requests to Delete and Requests to Know within thirty (30) calendar days, unless we need more time, in which case we will notify you. It may take up to sixty (60) days in total to respond to your request. We will respond to Requests to Opt Out within fifteen (15) business days.
    11.11 Non-Discrimination
    Fivalo will not discriminate against you for exercising your rights.
  • Contact Details : If you have any questions about this Privacy Notice, please contact us at:
    Mailing Address:

71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ


  1. Changes to Our Privacy Notice
    We may make changes to this Privacy Notice from time to time, at our sole discretion. When we do, we will update this page and display the date of last update at the top of the page. We encourage you to periodically check this Site to learn about the personal information we collect, use and share. Your continued use of any of our Site after the changes have been made will constitute your acceptance of the changes. If you do not wish to continue using our Site under the new version of the Privacy Notice, please uninstall any mobile application and cease using our Site. When required under applicable law, we will seek affirmative consent from you before making material changes to how we handle data previously collected from you. If you do not provide such consent, we will continue to use personal information in a manner consistent with the version of this Privacy Notice under which it was collected, or the personal information will be deleted.

This Privacy policy applies to Fivalo.

Please direct any questions, complaints or concerns regarding this Privacy policy and our treatment of your Personal Information to any of the following:

Primary contact by email:                  Contact@Fivalo.com

Alternate contact by phone:           +447362027423

or by writing to:                       

71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ

Upon receiving a written request, we will contact you directly, investigate your request, and work to address your concerns. We reserve the right to take reasonable steps to verify your identity prior to granting access or processing changes or corrections.